Camping World Is New Title Sponsor For Orlando Bowl
America’s #1 RV And Outdoor Retailer Takes Over Naming Rights For Game From Russell Athletic
FOR IMMEDIATE RELEASE
Tuesday, April 11, 2017
ORLANDO – Camping World, the nation’s top retailer of RVs, RV accessories, and RV-related services, has reached an agreement with Florida Citrus Sports (FCSports) to present the Camping World Bowl in Orlando, Fla. The game, known most recently as the Russell Athletic Bowl, will continue to feature top teams from the Atlantic Coast and Big 12 Conferences in late December each year.
“We’re excited to extend our successful partnership with Florida Citrus Sports and the collegiate partners who participate in this great game each year,” said Marcus Lemonis, Chairman and CEO of Camping World and Good Sam Enterprises and host of CNBC’s The Profit. “The core platform we have in Orlando with the stadium naming rights and Camping World Kickoff game makes this expansion a natural fit. Florida is a key market for us and that coupled with the nationwide exposure of this post season bowl game, makes it an ideal opportunity.”
As part of the multi-year deal, Camping World will receive national exposure through television, radio and online media and will be recognized in broadcast, outdoor and print advertising throughout Central Florida. Camping World will also be featured on signage and event collateral throughout bowl week and in the stadium on game day.
In addition to this new agreement, Camping World and Florida Citrus Sports have previously partnered in naming rights for Orlando’s host venue, Camping World Stadium, as well as a series of season-opening neutral-site college football games, the Camping World Kickoff. The inaugural Kickoff game in 2016 saw Florida State rally to defeat Ole Miss in front of a sellout crowd.
“Florida Citrus Sports is thrilled for the opportunity to deepen our relationship with Camping World, who has proven to be an incredible partner to our organization and to Orlando,” said Steve Hogan, CEO of FCSports. “We’re also humbled that they chose to partner with us again and believe that to be a testament to the value that our community, our stadium and our events provide.”
Camping World takes over for Russell Athletic, who previously had sponsored the game since 2012.
This year’s Camping World Bowl will be the 28th edition of the game, and its 17th in Orlando. Since relocating to in 2001, the game has developed into one of the top postseason contests. It currently hosts the top non-New Year’s Six selection from the Atlantic Coast Conference and the second non-NY6 selection from the Big 12 Conference. Last year’s game featured the Miami Hurricanes defeating the West Virginia Mountaineers.
Denver-based Impression Sports & Entertainment (http://www.impressionsports.com) represented Florida Citrus Sports in the marketing of the naming rights to the game.
To learn more about the Camping World Bowl, visit www.CampingWorldBowl.com.
About Camping World & Good Sam
For over 50 years, Camping World has offered specialized products, expert advice and great service to recreational vehicle owners and campers across North America. From our founding in 1966, we have grown from a single store in Bowling Green, KY to the nation's number one retailer of RVs, RV accessories and RV-related services, with over 120 SuperCenters nationwide, a state-of-the-art call center and an award-winning website. Good Sam is the world’s largest RV owners’ organization offering helpful technical tips, vacation planning, extended warranty, magazine subscriptions, roadside assistance and more to serve the outdoor enthusiast. Over the last half century, Camping World and Good Sam have become the premier one-stop-shopping location for everything RVers need to enjoy living and traveling in their RVs, as well as a vital source of products and services to help RV owners maintain and protect their investment. Along with over 10,000 RV parts and accessories, we also offer a full selection of new and used RVs for sale; RV and tow vehicle service and maintenance; collision centers; RV Spa detail and refurbishment centers; technical advice from knowledgeable experts, and hard-to-find parts.
About Marcus Lemonis
Marcus Lemonis is an entrepreneur, investor, television personality, and chairman and CEO of Camping World and Good Sam as well as Marcus Lemonis LLC.
Lemonis is known as the "business turnaround king" and host of CNBC's prime time reality series, The Profit, in which he lends his expertise to struggling small businesses around the country and judges’ businesses based on a "Three P" principle: People, Process, and Product. The Profit returns on Tuesday, June 6th at 10pm ET/PT on CNBC.
About Florida Citrus Sports
Florida Citrus Sports is a not-for-profit membership organization dedicated to increasing community spirit and pride, promoting tourism, stimulating economic development and ultimately benefiting charities, educational institutions and the quality of life in Central Florida through its signature events, including the Camping World Kickoff, the Buffalo Wild Wings Citrus Bowl, the Camping World Bowl and the Florida Blue Florida Classic. For more information, visit http://www.FloridaCitrusSports.com.
High resolution files of the new Camping World Bowl logo can be found here: https://fcsports.egnyte.com/fl/RzmwtI8856