Chris Lennon is Vice President, New Business Development of Impression Sports & Entertainment LLC. After joining Impression in September 2012, he has brought over eleven years of sales, brand marketing, event execution, sponsorship activation and relationship building experience to Impression.
During his tenure with Impression he has brokered partnership agreements on behalf of clients that include Clemson University, Novo Nordisk, Denny’s, and Rocky Mountain Health Plans. In 2015 he successfully secured Camping World as the new title sponsor for the ESPN-televised Camping World Independence Bowl, which matches the SEC and ACC Conferences in Shreveport, LA each December. Additionally, he currently manages Impression’s sponsorship efforts for Grand Park, an expansive, multi-purpose sports complex in metro Indianapolis.
In previous roles he has established and maintained mutually beneficial working relationships with brands, media, properties, and franchises in both the sports and entertainment verticals while working for the Powerade, Vitaminwater, and Smartwater brands, Disney & ESPN Media Networks, the Colorado Rockies Baseball Club, and ProStar Sports Agency.
Born and raised in Phillipsburg, NJ, Chris earned a BA degree from Moravian College in Bethlehem, PA while a member of the men’s basketball team. He later went on to earn a Master’s degree, with a specialization in Sports Marketing, from the Daniels College of Business at the University of Denver. He currently resides in Denver.