Chris Foy is the President and Owner of Impression Sports & Entertainment LLC. With a vast array of high-profile sales accomplishments to date, Chris brings over nineteen years of professional sales and management experience to his agency.
Through measurable results and his client focused approach to business, Chris has built solid relationships with many of the top brands within the sports and entertainment landscape.
Well accomplished within the sponsorship ranks, Chris has either built or worked within major sponsorship-focused companies including The Bonham Group (built naming rights and sales division), Live Nation and General Sports Alliances (GSA) (built company). With the creation of Impression Sports & Entertainment, Chris provides his clients with an extensive portfolio of experience and high-end sales and marketing solutions.
Established on January 1, 2011, Impression immediately began delivering results for its clients. Since its launch, Impression has worked with several high-profile clients including the Gator Bowl Association, Florida Citrus Sports, the Minnesota Timberwolves, Swan Racing (NASCAR Sprint Cup Team), the Independence Bowl Foundation, the Fiesta Bowl Association, the ECHL, the Grand Prix of Houston, the Colorado Rapids, Branded Cities, SkyVue, Kroenke Sports & Entertainment and most recently the Greenville Arena District. Over the past 4+ years, Impression has secured over $38 million in sponsorship revenue for its clients.
Impression’s most recent multi-million, multi-year agreements includes securing the Colorado Rapids shirt sponsorship (Transamerica), the Independence Bowl Title Sponsorship (Camping World), the Title sponsorship to the Russell Athletic Bowl Game (formerly Champs Sports Bowl) and 10-year naming rights agreements in Greenville, SC (Bon Secours Wellness Arena) and in Indianapolis, IN(Indiana Farmers Coliseum).
Prior to launching Impression, Chris built and was managing partner of General Sports Alliances. The Atlanta Falcons, Minnesota Twins, Detroit Red Wings, Washington Capitals, Detroit Metro Airport, ECHL, Telluride Blues and Brews Festival, XTERRA, Rockford Riverhawks, Baltimore Grand Prix and the Progressive Gator Bowl are among GSA’s clients that have benefited from Chris’ extensive national sales and consulting experience. Through Chris’ sales efforts, GSA’s clients benefited from over $16 million in sponsorship agreements he personally sold.
Chris’ national sales experience is not limited to sports. As Vice President of National Sales for Live Nation, the world’s largest "live" entertainment company, Chris built sponsorship platforms across Live Nation’s primary assets, which included venues (69 venues), major concert promotion, as well as theatrical, motorsports and custom programming.
In late 1999, Chris was hired by one of the most respected Naming Rights companies in the country - The Bonham Group. As Vice President of Sales for The Bonham Group, Chris was charged with building and launching the company’s Naming Rights and sponsorship sales division. In this role, Chris led and executed all national sales campaigns, including high profile Naming Rights sales campaigns for the Columbus Crew, Phoenix Coyotes, Golden State Warriors, Kroenke Sports Enterprises, University of Miami, New Orleans Hornets and Seattle Seahawks.
Additional highlights from The Bonham Group included forging a precedent-setting Naming Rights sponsorship between Century 21 and Sporting News Radio, playing a key role in negotiations to finalize a Naming Rights agreement with Helen of Troy (Vitalis) on behalf of The Sun Bowl; and developing relationships with American Suzuki, ConocoPhillips, Champs Sports, USA Hockey, Ottawa Senators, Ford Motor Company, DIRECTV, The Rose Bowl, Atlanta Falcons, and PETCO Animal Supplies.
Born and raised in Toronto, Chris was a draft pick of the New York Islanders of the National Hockey League and played professional hockey for four years (AHL, IHL and ECHL). In college, Chris was a member of the Northeastern University Huskies (Boston, MA) Division 1 hockey team, playing in the elite Hockey East Conference for four years and earning Hockey East All-Academic Team honors in 1991 and 1993.
Chris graduated from Northeastern University with a bachelor’s degree in finance. Chris resides in Denver, Colorado with his wife Justine and their three children Taylor, Keaton, and Connor.