The Impression team prides itself on delivering close to 50 years of industry experience to our clients.
Chris Foy is the President of Impression Sports & Entertainment LLC. With a vast array of high-profile sales accomplishments to date, Chris brings over nineteen years of professional sales and management experience to his agency. Through measurable results and his client focused approach to business, Chris has built solid relationships with many of the top brands within the sports and entertainment landscape.
Well accomplished within the sponsorship ranks, Chris has either built or worked within major sponsorship-focused companies including The Bonham Group (built naming rights and sales division), Live Nation and General Sports Alliances (GSA) (built company). With the creation of Impression Sports & Entertainment, Chris provides his clients with an extensive portfolio of experience and high-end sales and marketing solutions.
Vice President, New Business Development
Chris Lennon is Vice President, New Business Development of Impression Sports & Entertainment LLC. After joining Impression in September 2012, he brings over sixteen years of sales, brand marketing, event execution, sponsorship activation, and relationship building experience to Impression. During his tenure with Impression he has brokered partnership agreements on behalf of clients with brands that include Clemson University, Cree, Novo Nordisk, Denny’s, Rocky Mountain Health Plans, Duke Energy, and Haribo. In 2015 and 2016 he successfully secured Camping World as the new title partner for the Independence Bowl, the new naming rights partner for Orlando’s Citrus Bowl Stadium, the new title partner for Orlando’s annual Kickoff Game over Labor Day weekend on ESPN, and, the new title partner for what is now known as the Camping World Bowl played each December.
Born and raised in Phillipsburg, NJ, Chris earned a BA degree from Moravian College in Bethlehem, PA while a member of the men’s basketball team. He later went on to earn a Master’s degree, with a specialization in Sports Marketing, from the Daniels College of Business at the University of Denver. He currently resides in Denver, CO.
Vice President, Sales
A ten-year veteran in the sports marketing industry, Jeff Owen joined Impression Sports & Entertainment in 2014 as Vice President, Sales. In this role, Jeff is responsible for cultivating strategic relationships between corporations and client properties, and providing consultation in all facets of the sponsorship sales process. Prior to Impression, Jeff worked for Sports Radio 104.3 The Fan in Denver where he consulted with local and regional advertisers on the creation, development, evaluation, and execution of sponsorship marketing plans utilizing endorsements, event and experiential marketing, hospitality, and digital campaigns. His past work included corporate sponsorship sales for the Colorado Rapids of Major League Soccer and for the University of Northern Colorado athletic department where he also managed all marketing, ticket sales, and licensing efforts. Jeff has been an Adjunct Faculty member at Johnson & Wales University-Denver for the past eight years teaching courses on Sports Marketing and Sponsorship Management and is a regular guest presenter at the University of Colorado.
A native of Whitman, Massachusetts, Jeff earned his Bachelor’s Degree from Colby College in Waterville, Maine, where he played football and baseball, and his Master’s Degree in Sports Management from the University of Northern Colorado. An avid golfer and skier, Jeff currently lives in Denver with his wife Wendy, son Cooper, daughter Emerson, and their dog Boston.
Director of Client Services
Margaret Head joined Impression Sports & Entertainment in June of 2016 after spending three years with a sports marketing agency called The Marketing Arm ("TMA") in Chicago, Illinois. At TMA, she worked with AT&T to provide market research, competitive landscape analysis and evaluation insights to strategically align AT&T with major sports sponsorships within the NCAA platform. She assisted with contract negotiations and oversaw multiple AT&T business accounts. Margaret managed client reports, proposals, evaluations, relationships and fully embodied the concept of wearing many different hats while at TMA. Her role at Impression Sports and Entertainment includes assisting and managing all facets of the company’s business including sales prospecting, sales support, evaluation, client and vendor management (i.e. managing valuation firms), creating decks and more.
Born and raised in Evanston, IL, she graduated from Butler University with a Bachelor’s Degree in Public Relations, Advertising and Marketing. She has played soccer her entire life and enjoys traveling, outdoor excursions and sporting events. She currently resides in Denver, CO.
Vice President, Naming Rights & Sponsorship
Craig Walsh is Vice President, Naming Rights & Sponsorship at Impression Sports & Entertainment LLC. He brings 18 years of sports and sponsorship sales and management experience having developed top level relationships and partnership agreements across a wide range of properties and corporate brands.
Prior to joining Impression Sports & Entertainment, Craig worked in Corporate Partnerships for the Denver Broncos securing sponsorships for local and national brands through a mix of team assets including print, television, radio, digital, signage, on-site, hospitality and intellectual property. During his tenure with the Broncos, Craig was also responsible for Suite Sales & Service overseeing business development, client service and retention.
Previously, Craig was Director of Sales for The Bonham Group, a leading naming rights and sponsorship valuation agency. In this role, Craig assisted teams throughout the NFL, MLB, NBA, NHL and NCAA with market research, sponsorship valuation, stadium naming rights and title sponsorship sales and negotiation. Craig began his career as Partner and Regional Sales Manager at Athlon Sports, the largest publisher of sports annuals in the U.S. developing integrated media, merchandising and sports hospitality programs.
Originally from Southern California, Craig earned a BA degree from The University of Colorado at Boulder. An outdoor sports enthusiast, he enjoys fly fishing, skiing, golf, tennis and coaching youth sports. Craig has served on several non-profit boards and committees including Big Brothers Big Sisters of Colorado, Denver Zoo, Four Mile Historic Park and is a graduate of the Denver Metro Chamber’s Leadership Denver program. He currently resides in Centennial, CO with his wife Krissy and their three daughters Ella, Avery & Brooke.