The Impression Sports team prides itself on delivering close to 85 years of industry experience to our clients.
Chris Foy is the President of Impression Sports & Entertainment LLC. With a vast array of high-profile sales accomplishments to date, Chris brings over nineteen years of professional sales and management experience to his agency. Through measurable results and his client focused approach to business, Chris has built solid relationships with many of the top brands within the sports and entertainment landscape.
Well accomplished within the sponsorship ranks, Chris has either built or worked within major sponsorship-focused companies including The Bonham Group (built naming rights and sales division), Live Nation and General Sports Alliances (GSA) (built company). With the creation of Impression Sports & Entertainment, Chris provides his clients with an extensive portfolio of experience and high-end sales and marketing solutions.
Vice President, New Business Development
Chris Lennon is Vice President, New Business Development of Impression Sports & Entertainment LLC. After joining Impression in September 2012, he brings over sixteen years of sales, brand marketing, event execution, sponsorship activation, and relationship building experience to Impression. During his tenure with Impression he has brokered partnership agreements on behalf of clients with brands that include Clemson University, Cree, Novo Nordisk, Denny’s, Rocky Mountain Health Plans, Duke Energy, and Haribo. In 2015 and 2016 he successfully secured Camping World as the new title partner for the Independence Bowl, the new naming rights partner for Orlando’s Citrus Bowl Stadium, the new title partner for Orlando’s annual Kickoff Game over Labor Day weekend on ESPN, and, the new title partner for what is now known as the Camping World Bowl played each December.
Born and raised in Phillipsburg, NJ, Chris earned a BA degree from Moravian College in Bethlehem, PA while a member of the men’s basketball team. He later went on to earn a Master’s degree, with a specialization in Sports Marketing, from the Daniels College of Business at the University of Denver. He currently resides in Denver, CO.
Vice President, Naming Rights & Sponsorship
Craig Walsh is Vice President, Naming Rights & Sponsorship at Impression Sports & Entertainment LLC. He brings 18 years of sports and sponsorship sales and management experience having developed top level relationships and partnership agreements across a wide range of properties and corporate brands.
Prior to joining Impression Sports & Entertainment, Craig worked in Corporate Partnerships for the Denver Broncos securing sponsorships for local and national brands through a mix of team assets including print, television, radio, digital, signage, on-site, hospitality and intellectual property. During his tenure with the Broncos, Craig was also responsible for Suite Sales & Service overseeing business development, client service and retention.
Previously, Craig was Director of Sales for The Bonham Group, a leading naming rights and sponsorship valuation agency. In this role, Craig assisted teams throughout the NFL, MLB, NBA, NHL and NCAA with market research, sponsorship valuation, stadium naming rights and title sponsorship sales and negotiation. Craig began his career as Partner and Regional Sales Manager at Athlon Sports, the largest publisher of sports annuals in the U.S. developing integrated media, merchandising and sports hospitality programs.
Originally from Southern California, Craig earned a BA degree from The University of Colorado at Boulder. An outdoor sports enthusiast, he enjoys fly fishing, skiing, golf, tennis and coaching youth sports. Craig has served on several non-profit boards and committees including Big Brothers Big Sisters of Colorado, Denver Zoo, Four Mile Historic Park and is a graduate of the Denver Metro Chamber’s Leadership Denver program. He currently resides in Centennial, CO with his wife Krissy and their three daughters Ella, Avery & Brooke.
Vice President, Partnership Development
Dan Lentz is Vice President, Partnership Development at Impression Sports & Entertainment LLC. He brings 8 years of successful partnership sales and management experience. Having spent the majority of his career in Colorado, he has been responsible for a multitude of local, regional and national sponsorship relationships during every stop along his career path.
Prior to joining the Impression Team, Dan oversaw the Partnership Sales Department at Cal Bears Sports Properties, under the Learfield Sports corporate umbrella in Berkeley, California. In the first year of Learfield acquiring the multi-media rights to all of all Cal Athletics, he and his team were instrumental in maintaining and laying foundation for the Pac-12 relationship.
Previously, Dan was Director of Sales, Marketing Partnerships for the Phoenix Suns Legacy Partners. He oversaw all new and renewal business for the Phoenix Suns, Mercury & Arizona Rattlers. His responsibilities also included that of the Legends Entertainment District in downtown Phoenix.
Dan spent 5 years in Corporate Partnerships for the Colorado Rockies, the destination which he considers to be his home. He is a 2012 graduate of the Downtown Denver Leadership Program.
Originally from Suburban Detroit, Dan earned a BS degree from The University of Michigan in Ann Arbor. In his free time, he enjoys the Colorado outdoors, running and spending time with his dog, Augie. He currently resides in Denver, CO.
Director of Client Services
Courtney Lowry joined the Impression Sports and Entertainment team as the Director of Client Services.
Prior to Impression Sports and Entertainment, Courtney worked at Match Marketing Group, where she produced large-scale experiential marketing campaigns, events, sponsorships and tours for National brands including Lincoln Motor Company, Nespresso USA, Ford Motor Company, Maven, BRP and Dave’s Killer Bread.
Formerly, Courtney managed comprehensive sponsorship activations for Toyota at several sports properties and community events Nationwide.
Courtney is a Colorado native and received a Bachelor’s Degree from the University of Northern Colorado in Communication and Media Studies. She enjoys playing golf, watching sports and spending time with family and friends.